Slovensko-švedsko društvo 

Economy

 

Slovenia with its wonderful landscape, old historical cities and modern architecture, friendly, highly qualified and diligent people as well as a dynamic economy, presents an attraction for business people.

 

Slovenia has a highly strategic position and via Luka Koper it makes possible an easy access to other regional markets in Central and SE Europe.

 

Slovenia has a GDP per capita at 91% of the EU28 average, which has earned it the 16th place among the EU member states.

 

The export of goods and services remains one of the key factors for the growth of the Slovenian economy. We expect the future growth of exported goods to be higher than in the past two years, and prospects for the future of exporters are also quite encouraging.

 

The largest share of the economy is represented by the service activities – 64% of GDP, the industrial sector 26%, the construction industry 8% and agriculture 2%.

 

Tourism has gradually become one of the most important service sectors.

Primary industries are ironwork and foundry industries, production of motor vehicles, electric and electronic equipment, household appliances, pharmaceutical and chemical industries as well as forestry and engineering.

Slovenian economy has a potential to develop sectors and jobs with a high added value in particular in key technologies: liquid crystals, nanotechnology, microelectronics, advanced materials and process technology, in physics, medicine and pharmacy, continual development, information and communication technology and energy, alimentary safety, security of the society. Primarily it must ensure the transmission of scientific research into the applications and qualification of the companies’ personnel.  

 

Slovenian Business Etiquette

 

Some tips you might find useful when doing business in Slovenia:

 

1. Business meeetings are usual and visitors should be on time. Avoid scheduling meetings in July and August, which are common vacation times. Business hours are generally Monday to Friday 09:00-17:00. Working the weekends is not usual, though many shops also open on Saturdays and some on Sundays as well.

 

2. Dress appropriately for business occasions. Men should wear suits and women should wear fashionable attire.

 

3. Shake hands at the beginning and end of the meeting. It is customary to shake hands with women first. Handshakes should be firm and confident. Maintain direct eye contact during the greeting.

 

4. Professional or academic titles are commonly used with the surname as they denote personal achievement. If someone does not have a professional or academic title, use the honorific titles “Gospa” (Madam) or “Gospod” (Sir) with the surname. There is an emerging trend to move quickly to the use of first names. However, it is a good idea to wait until your Slovenian colleague recommends using his/her first name.

 

5. Business cards are essential; they are exchanged without formal ritual after introductions.

 

6. Expect some chit-chat before getting down to business. It's important not to rush this, because it's part of building the relationship. Slovenians admire modesty and dislike people who boast about their accomplishments and achievements.

 

7. You may bring a small gift, such as wine or chocolate. Wrap a present in the wrapping paper of your liking, as there are no color taboos. If you receive a gift, open it upon receipt. The cost of the gift is not important; it is the thought that counts.

 

8. Executives will generally have a good knowledge of German, English and sometimes Italian. But do try to learn a few basic Slovenian words to impress those around you! Slovenians are naturally soft-spoken and do not raise their voices when conversing. They are polite, courteous, and respectful of others. They do not interrupt a speaker, preferring to wait for their turn to enter the conversation. They are very tolerant of differences and consider publicly criticize or complain about people a rude behaviour. Although Slovenians have a good sense of humour, they do not always understand self-deprecating humour. Be cautious when teasing others, as such behaviour may be interpreted as putting them down.

 

9. Business decision-making processes are often based on hierarchy, and many decisions are still reached at the highest echelons of the company. Business decisions are often based on personal sentiments about the other person. Therefore, it is a good idea to spend time in relationship building. Slovenian businessmen tend to prefer non-confrontational business dealings when possible. This means that even when giving a straightforward response, they will generally proceed cautiously rather than hurt another person’s feelings.

 

10. If you are invited to a Slovenian’s house: arrive on time or within 5 minutes of the stipulated time as this demonstrates respect for your hosts. It is considered good manners to bring flowers to the hostess and a bottle of wine to the host. Dress conservatively and in clothes you might wear to the office. It is common to remove your shoes at the door. Most hosts will offer slippers to guests to wear. Slovenians tend to separate their business and personal lives. Therefore, it is a good idea to refrain from initiating business discussions in social situations. Expect to be offered some form of refreshments, even if you have not been specifically invited to a meal. It is common for the host to accompany guests to their car when they leave.

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